Jean Runyon died peacefully at the age of 82 early on October 24, 2009. Jean built and nurtured the widely known and respected public relations/advertising firm, Runyon Saltzman & Einhorn, Inc.
Her involvement in the world of advertising, promotion and public relations goes back...
Our new website aims to be a brilliant resource to all involved in Sacramento advertising. It’s got everything from news updates and job listings to event information and photo gall...
Journalist, model and television personality Veronica Webb will be the master of ceremonies for the 2008 Diversity Achievement and Mosaic Awards. Since capitalizing on her fame as the first African-American woman to sign a major cosmetics contract, Webb has continued to leave an impressive mark o...
Inductees From DIRECTV, Pepsi-Cola North America Beverages, McCann Worldgroup, Google Inc., Tribal DDB Worldwide, Translation Consultation + Brand Imaging, BBDO North America and Starcom MediaVest Group Will Be Recognized
WASHINGTON, D.C.—Eight advertising leaders will be ...
Topics were announced this week for the 2008 Diversity Achievement and Mosaic Awards & Forum. The forum will include two sessions, "Sustainability: Tactics for Retaining Multicultural Talent" and "Creating a Successful Model for Client-Agency Partnerships." The forum, an integral component of...
NEW YORK (AdAge.com) -- Walt Disney will rely on a cable-network executive to boost performance at its ABC broadcast outlet. The company has installed Paul Lee, who has led an overhaul at its ABC Family channel, to take the reins as head of entertainment for the network that airs "Desperate Housewives" and "Grey's Anatomy." Mr. Lee's ascension comes after the sudden departure of former ABC Entertainment chief Stephen McPherson earlier this week
SAN DIEGO (AdAge.com) -- Financial marketers, brace yourselves: Your advertising leeway may soon be further curtailed, thanks to the new Bureau of Consumer Financial Protection created by the recently enacted financial-reform law.
Last week I published this: "How 'Inception' Became the New World Cup (and/or Justin Bieber)." But guess what? Bieber himself is back, baby!
NEW YORK (AdAge.com) -- You can plug in and charge the new Chevy Volt from General Motors Co. You can plug in and charge the new Leaf from Nissan Motor Co. But the similarities end there, and consumers can expect the advertising to play up the differences.
NEW YORK (AdAge.com) -- When WikiLeaks released a huge cache of classified reports on the war in Afghanistan, it did so in a strange alliance that had The New York Times, The Guardian and the German weekly Der Spiegel coordinate a timed release of their narratives on the material. Just how those cats were able to herd themselves -- and not claw up the source of the material, which also happened to be a publisher of it -- was captured in a heart-quickening narrative on the Columbia Journalism Review's website that was one of the best pieces of media writing this week.
NEW YORK (AdAge.com) -- Online travel site Orbitz has named Publicis Groupe's Optimedia its agency of record in the U.S. for its $36 million media planning and buying account.
NEW YORK (AdAge.com) -- Travelocity and its lead creative agency of seven years, McKinney, are parting ways due to a wide-ranging review the online travel site has launched on its more than $80 million advertising account.
NEW YORK (AdAge.com) -- Eric Silver is being replaced in his post as chief creative officer of DDB, New York, a little over a year after he jumped into the role to replace the office's longtime creative leader, Lee Garfinkel. The Omnicom Group agency has appointed Matt Eastwood, chief creative officer of DDB, Australia, to take over Mr. Silver's duties, while Mr. Silver is moved elsewhere within the network.
NEW YORK (AdAge.com) -- Dean Foods' CMO, Rick Zuroweste, talks about how the consumer is changing marketing in an interview for Fast.Forward.
Later tonight, MTV will uncork the second season of "Jersey Shore," the reality series that does for attentive laundry administration what FDR did for grand-scale public-works projects. Immediately after it airs, some serious-thinking person will take to the internet, bemoaning the Snookification of American youth and preaching the perils of cavorting in non-staph-guarded Jacuzzis. And he or she will miss the point -- not about "Jersey Shore," which doesn't exactly aspire to anything more than entertainment -- but about MTV itself. There's a lot more on the responsibility side of the ledger than its critics care to admit.
