SACRAMENTO, July, 2017—The AAF Sacramento Advertising Club has released their 2017/2018 calendar of events. The Sacramento Chapter Board of Directors has outlined programs that follow their four core pillars of Professional Leadership, Engagement, Mentorship and Philanthropy to help keep members and the local advertising industry connected, creative and relevant. Calendar can be downloaded here.
In addition to the annual American Advertising Awards (Addys) (March 2018), the club will be bringing back the celebrated Creative Wood series, a program re-designed by members Drew Newbold and Heather Smith to exercise critical thinking in advertising for everyone from account management to creative to media. After its inaugural success in 2016, the Agency Crawl (October 2017) is making a return appearance for this year. This event leads a band of costumed advertisers through a creepy, crawly adventure that includes stops at three agencies with drinks and snacks celebrating the Halloween season. Other noteworthy events include Gallery Night (February 2018), a behind-the-scenes open house to view all Addy submissions; and the National Student Advertising Competition (April 2018) where teams of students from colleges throughout Northern California and Northern Nevada compete by presenting their unique marketing plans designed to increase advertising for international brand, Ocean Spray.
“We want our Club to be the center of the advertising world and the pillar to the creative community,” explains Board Secretary Heather Smith. “the connector of a thriving network of individuals who share a common ground and reflects the culture of our industry…maybe even lead that very culture.”